FourSpots is a web-based self-serve digital advertising platform that allows small to medium sized (SMB) advertisers to quickly and easily create video and banner ads from ad templates, customize the ads online, and then place the ads with media publishers. The "four spots" in our name represent the 4 media platforms an ad can be placed on: The web, Internet Protocol TV, browser-enabled mobile devices and out-of home digital displays.
FourSpots' founder and CEO Ken Lipscomb has more than 20 years experience in implementing database, interactive multimedia, publishing and communication technologies. Prior to channeling his vision and energies to the development of FourSpots, he was the Founder, Chairman and CEO of DAVE-TV, an online international broadband and broadcast network. A serial entrepreneur, Ken also founded and ran ZapMedia and Infographix Technologies.
Since the beginning of spot television, small businesses have struggled to compete with larger brands and their big ad creation and media budgets. The FourSpots self-serve platform levels the playing field, making it affordable for businesses to compete. This do-it-yourself technology creates production and media planning and buying efficiencies that enable the smaller advertiser to create video ads or banner ads, customize that ad and deploy it to media properties based upon the advertiser's discreet targeting objectives-right down to the zip code where the business resides.
FourSpots licenses a brandable version of its self-serve platform to media and online operations seeking to grow local revenues with a video ad product offering as well as to companies seeking efficiencies in the production of video and banner advertising. Additionally, brandable AdStores can be licensed directly by brands and franchised operations seeking to localize their message and point-of-sale offers in real-time and through automation.
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